Work History

I specialize in highly-detailed, but small-scale, freelance multimedia and web projects. These include basic audio/HD video recording, editing and post-production, DVD/Blu-ray authoring, fixed-display loop DVD production, basic web design, CMS installation and customization (WordPress/Drupal), social media consultation, graphic design (Photoshop), writing (copy/blogging), and voiceover work. 

I also welcome small multimedia "odd jobs" like transferring analog audio/video tapes to digital, commemorative DVD production, photo slideshow creation, and technology consulting (ie. "What camera or computer should I buy?").

Highlights include:

• Video production for Fox Valley Technical College, Woodward Radio, Laminations Manufacturing, Mount Olive Lutheran Church, Fox Valley Lutheran High School, the 2004 Miss Oshkosh pageant, and St. John’s Lutheran Church.
• Created and co-hosted a weekly entertainment and pop culture podcast.

My main responsibility in the Creative Services department is as an advertising copywriter/producer.  I have picked up eight Wisconsin Broacasters Association awards for my work, including back-to-back years in which I earned dual awards in a single category.  I have also taken on a vast array of additional responsibilities, including website design, online display advertising, graphic design, video production and more.

Core copywriter/producer duties include:

• Developing original concepts, writing advertising copy and conceiving overall campaigns.
• Proofreading, editing and augmenting third-party ad copy.
• Coordinating radio ad production with station talent, performing voice parts as needed, audio editing, and distribution of completed audio copy to clients, agencies and other radio stations.
• Coordinating and engineering voice recording sessions with clients in studio and on location.
• Delivering proof-of-performance airchecks for clients and agencies.
• Designing and implementing new in-house forms to facilitate and streamline workflow between Creative Services and sales staff.
• Training and assisting staff in production studios as needed, and consulting with Engineering Department on updating hardware and software.

Additional responsibilities and accomplishments include:

• Designing website banner ads, managing their delivery and generating performance reports monthly and as requested.
• Installing, configuring and maintaining an in-house banner ad delivery system, and deploying it to all station and affiliated websites.
• Trafficking audio advertisements embedded within stations' online streams, and preparing performance data reports as needed.
• Implementation and analysis of Google Analytics data across station and affiliated websites.
• Preparing performance data reports on station online streams.
• Consulting for committee tasked with generating alternate revenue streams outside of radio.
• Designing, building and maintaining a locally-focused healthy living community called PutDownTheCheeseburger.com, the station's first website pilot project.
• Designing, building and populating FrightSiteWI.com, a Halloween attraction directory shared across multiple radio station websites.
• Designing, building and maintaining a website for Woodward Radio Events, as well as event-specific websites such as G2Bevent.com.
• Building and populating WHBY Election Central, a one-time website project to deliver voting results during the November 2008 election.
• Building and maintaining a website for In The Huddle, a seasonal Packers talk show syndicated on 24 stations statewide, and coordinating social media promotion and contest execution for the program. 
• Designing and testing ancillary web-based projects for in-house project management, ad copy delivery and client approval, and coupon generation.
• Serving on an Emerging Technology committee.
• Consulting on the selection of a third-party web development firm to create new station websites, and on their design and launch.
• Consulting on station web initiatives, including text messaging and social media.
• Leading graphic design, content creation and other maintenance efforts for WHBY and WSCO websites.
• Developing concepts and executing implementation of station-related contests and promotions through websites and social media.
• Designing and executing a podcasting initiative for WHBY and WSCO websites, as well as installing web platform for podcast delivery and developing training materials for staff.
• Design of print advertising and promotional materials for WHBY, WSCO, affiliated websites and expo events.
• Production of television commercials for various stations including location shooting.
• Developing a plan to publish audio and video podcasts of In The Huddle, including consulting on video hardware purchases and researching delivery options.  Executing location shoots including blocking and operating up to four cameras.  Completing post-production including multi-camera synchronization to location audio, design of opening titles, on-screen graphics and rendering high-definition streaming and DVD masters.  Delivering content via YouTube, website embedding and podcast feeds, as well as DVD authoring.
• Designed and developed a completely customized online work order tracking and archival system from scratch on the Drupal CMS platform.  Initially allowed me to track and prioritize incoming production projects for myself.  After further development, the site added capability for all sales representatives to submit and update projects paperless, and creative staff to track projects through the entire production process.

Assisting students with multimedia functions in the University's dedicated Media Lab, including audio/video production, recording, Photoshop and digital photography, Microsoft Office, and other functions. Demonstrated, maintained and promoted the use of available technology and check-out electronics (digital cameras, video cameras, microphones, etc). Created and conducted student workshops on various subjects from basic Windows functions and email usage to advanced topics like audio/video production, Microsoft Office and others.

Worked on crews shooting city council meetings for the City of Appleton and the City of Menasha, broadcast on public access via Time Warner Cable. Work included set-up and takedown of equipment, camera operation, technical directing, audio operation and directing, as well as other tasks as needed.

Worked as a clerk, with primary duties including checkout, stocking, cleaning and other functions as necessary. Worked primarily second shift and weekends, though also worked first and third shift from time to time.